Why is a Mobile SEO Strategy Important?

Mobile SEO strategy has particularly gained popularity due to Google’s Mobile-First Index. Is the Mobile-First Index such a big deal?

Well, it is. Google’s Mobile-first Index basically ranks the search results on the basis of the mobile version of your webpage. Needless to say, it does so, even while you are making a search from a desktop.

Prior to the current update, Google’s index used to rank searches based on both desktop and mobile results. This means, the search results used to vary on mobiles and desktops.

But today, it doesn’t matter on what device you are making a search, Google shows you the same results, i.e., as per the mobile index.

How to know if your Webpage is Mobile SEO Optimized?


The best way to check if your website is already perfectly optimized for mobile is by following the measures below:

  • Resources load on every device.
  • No hidden content on any mobile version of the website.
  • Fast loadings as a mobile user expect.
  • All the internal links and redirects are working fine.
  • Boosts User-Experience that can be optimized for any device.

If all the above are working perfectly for you, then your webpage is mobile SEO optimized. But if you are among those whose website is not according to the above criteria then, consider working on these steps.

Extra Advice


Make sure your content is highly readable even on phone devices. If your users have to pinch, or scroll your content to read on mobile, then those users will say goodbye to you forever.

Use fonts that are legible; big, bold, and eye-catchy.

  • Prefer font-size at least up to 14px.
  • Incorporate shorter paragraphs; 1 to 2 lines per paragraph.
  • Use line-length of 50-60 characters.
  • Try to include plenty of contrasts between the text and background.
  • Most importantly, use only relevant and resourceful content.

Conclusion


Right mobile SEO strategy is important to keep your ranking up on the Google Search Page. So, invest in good strategies to make sure your website is accessible to all on every platform and device.

Give your mobile visitors a good UI/UX experience with better site design, site structure, page speed, and quality content to ensure a higher ranking on Google.